Blue Fountains

April 22, 2017
Images courtesy of the City of

request-a-quote-beforeYou've probably heard that putting trust seals like VeriSign trust seal plainly visible on the internet site helps with conversion rates. I wanted understand if this notion would hold real on our website. I made the decision to try it on our demand a Quote type. In September, i discovered that redecorating the form increased form fills by 37 per cent. I considered that to-be a significant success.until I ran my newest a/b test making use of the Verisign trust seal. The outcomes are not in short supply of astonishing.

The present type:

Note the sidebar associated with the type. It doesn't possess VeriSign trust seal.

The "challenger" kind:

Note the sidebar associated with the form. This has only the Verisign trust seal and absolutely nothing about privacy of information.

The essential difference between the 2 types:

The real difference when you look at the percentage of people to our RAQ kind which filled it out was 42 %, based on testing with Bing Website Optimizer. What I found by taking a look at Bing Analytics was much more surprising. The improvement in form fills from organic, non-branded search traffic ended up being 81 %!

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