YP - the true Yellow PagesSM - helps you choose the best regional businesses to satisfy your particular needs. Search engine results tend to be sorted by a combination of factors to provide you with a collection of alternatives responding towards search requirements. These facets act like those you could use to determine which company to select from a local telephone book directory, including distance to where you stand searching, expertise in particular products or services you may need, and extensive company information to assist evaluate a business's suitability for you personally. “Preferred” directories, or those with featured internet site buttons, suggest YP advertisers whom directly supply details about their businesses to greatly help consumers make more well-informed buying decisions. YP marketers obtain higher placement into the standard ordering of search engine results and may even can be found in sponsored listings on the top, part, or base of search engine results page.